Web and e-marketing
They're the fastest growing media for marketing. Used correctly, they hold out the potential of dramatic reductions in costs and increases in efficiencies. There's a wide range of online media to use to promote your business and all can play a part in your marketing strategy. When considering how prospective customers discover and view your business, then how you communicate with them both during the sale process then ongoing CRM, digital technologies have a vital role to play. During the last couple of years just about everyone has jumped on the social media bandwagon with Facebook, Twitter, Google+ and more. Used properly they can add a useful new channel for communication with customers and the wider market but their effectiveness and ROI has to be measured against other elements of the marketing mix.